Canada Goose

Ask anyone who knows

As lead designer of the team at Soldier Design, I took the reigns on art direction for two special printed books: one featuring Canada Goose's black label clothing collection, Branta. The second, a guide instructing the retail team how to Working with a team of interns and junior designers, we produced two highly custom catalogues. 

After designing monograms for each subsection of the Branta collection, we partnered with a laser engraving studio to engrave them onto wood coins. 

We selected paper carefully. The Branta book's cover was wrapped in wood texture stock, and the interior pages have a warm, natural color and generous flecks of texture. The merchandising guide is made of sturdy cover stock whose color makes it easy to spot amidst the colorful retail environment.